Ashcroft Collection

about the ashcroft VC collection

Lord Ashcroft’s fascination with bravery goes back to his childhood. Over the years, this interest in courage turned into a passion for gallantry medals, particularly the VC.

The long-term loan of Lord Ashcroft’s collection of VCs, and a generous donation of £5 million to the Imperial War Museum, made possible a new gallery which has helped visitors of all ages discover the background to some of the most courageous men and women in history.

Lord Ashcroft started collecting VCs in 1986 and now stands at 200 VCs. The collection is estimated to be worth up to £50 million and is the largest of its kind in the world. It can be viewed, free of charge, at the Lord Ashcroft Gallery at the Imperial War Museum, London.

The IWM is unrivalled in helping people understand the experience of modern conflicts and provides a natural home for the collection.

Lord Ashcroft’s VC and GC collection is on public display at the Imperial War Museum, London. For more information, visit

For more information on Lord Ashcroft’s work, visit For more information on his VC collection, visit: Follow him on Twitter: @LordAshcroft.

Victoria Cross Heroes Volume II

Published by Biteback Publishing, the book is available from November 8 2016. It has two principle aims: to champion acts of great bravery and to raise money for charity. All author’s royalties are being donated to military charities.

Buy the book